What do Psychology and Digital Analytics have in common? More than you might think!

Starting a thought provoking video-series on the intersection of psychology and analytics. How do they work together? What’s the role of psychology in the relationships we develop with our clients? What role does psychology play in understanding user behavior as an analyst? How can we deal with our emotions and how to cope with both…Continue Reading “What do Psychology and Digital Analytics have in common? More than you might think!”

This week’s news – In the relentless hunt for data, HR analysts may have to steer clear of social media, worldwide sale of big data and analytics tools to reach $150 billion this year and Slack is betting big on analytics

Every week, we’re bringing you the latest news, trends and product launches taking place in the analytics industry. Analyzing personal data from employees’ social media profiles might soon be against the law From Facebook to LinkedIn, social networks blur the boundaries between private and public information. As their use has grown, so has their value…Continue Reading “This week’s news – In the relentless hunt for data, HR analysts may have to steer clear of social media, worldwide sale of big data and analytics tools to reach $150 billion this year and Slack is betting big on analytics”

This week’s news – Google Analytics is getting a major upgrade: natural language and voice queries; Facebook is allowing brands to create groups within Pages for better targeting; Increased competition drives AdWords costs in the red zone

Every week, we’re bringing you the latest news, trends and product launches taking place in the analytics industry. Google Analytics, one of the most used analytics tools around the world, is getting an important upgrade, adding natural language and voice queries. Analysts will be able to directly ask anything about their websites or app data,…Continue Reading “This week’s news – Google Analytics is getting a major upgrade: natural language and voice queries; Facebook is allowing brands to create groups within Pages for better targeting; Increased competition drives AdWords costs in the red zone”

Lights, data, action! What do TV Production & Analytics have in common?

Back in 2007, I decided to change my path, leaving behind a successful career in TV as a producer. I was able to use my project management experience as the entry point to digital marketing and analytics. I also joined Market Motive, in a crash course to learn about marketing online, and obtained their “Master…Continue Reading “Lights, data, action! What do TV Production & Analytics have in common?”

This week’s news in analytics: the industrial analytics market will be worth $25.5 billion by 2022, Google updates SEO requirements, video skyrockets mobile traffic

Every week, we’re bringing you the latest news, trends and product launches taking place in the analytics industry. The industrial analytics market expected to double by 2022, up to $25.5 billion A new research – “Industrial Analytics Market by Component (Software, Service), Analytics Type (Descriptive, Diagnostic, Predictive, and Prescriptive), Deployment Model, organization size, Industry Vertical,…Continue Reading “This week’s news in analytics: the industrial analytics market will be worth $25.5 billion by 2022, Google updates SEO requirements, video skyrockets mobile traffic”

Making data fun on the Fourth of July: 150 million hot dogs eager to be eaten, $7.2 billion waiting to be spent and 270 million pounds of fireworks ticking in boxes

Today America is celebrating its 242nd birthday, marking just as many years since the Declaration of Independence was signed back in 1776 by the founding fathers of our nation. Although its memory is kept vivid in our minds by the annual Holiday, today the Fourth of July means a lot more than independence. It is…Continue Reading “Making data fun on the Fourth of July: 150 million hot dogs eager to be eaten, $7.2 billion waiting to be spent and 270 million pounds of fireworks ticking in boxes”

This week’s news in analytics: The healthcare industry is betting big on analytics, Gmail content will not be used for ads personalization and YouTube hits 1.5 billion monthly logged-in users

  Cognetik is bringing you the week’s news in analytics! Every week we will keep you updated with the latest trends, news and  industry launches. YouTube, Google’s powerhouse, is getting even more traction as video demand increases YouTube is growing exponentially year on year, driven especially by mobile video consumption and the increased adoption of…Continue Reading “This week’s news in analytics: The healthcare industry is betting big on analytics, Gmail content will not be used for ads personalization and YouTube hits 1.5 billion monthly logged-in users”

Project management in analytics: No matter how scary, it’s critical to any analytics initiative success

Project management scares many analytics consultants. Through my career I’ve seen fewer and fewer subject matter experts with project management skills. Yet, it is critical to any analytics initiative success. In this blog, I will offer some ideas and hope to start a conversation around this subject. On a high level, there are two main…Continue Reading “Project management in analytics: No matter how scary, it’s critical to any analytics initiative success”

This week’s news in analytics: Google Analytics got a new Home, the analytics market will double within 5 years and Boeing is betting on data

Cognetik is bringing you this week’s news in analytics! Every week we will keep you updated with the latest trends, news and launches in the industry so you are always informed. Google Analytics is getting a new Homescreen Ajay Nainani, a Product Manager on Google Analytics, responsible for Reporting UI, Google Analytics Intelligence and the…Continue Reading “This week’s news in analytics: Google Analytics got a new Home, the analytics market will double within 5 years and Boeing is betting on data”