Project management in analytics: No matter how scary, it’s critical to any analytics initiative success

Project management scares many analytics consultants. Through my career I’ve seen fewer and fewer subject matter experts with project management skills. Yet, it is critical to any analytics initiative success. In this blog, I will offer some ideas and hope to start a conversation around this subject. On a high level, there are two main…Continue Reading “Project management in analytics: No matter how scary, it’s critical to any analytics initiative success”

This week’s news in analytics: Google Analytics got a new Home, the analytics market will double within 5 years and Boeing is betting on data

Cognetik is bringing you this week’s news in analytics! Every week we will keep you updated with the latest trends, news and launches in the industry so you are always informed. Google Analytics is getting a new Homescreen Ajay Nainani, a Product Manager on Google Analytics, responsible for Reporting UI, Google Analytics Intelligence and the…Continue Reading “This week’s news in analytics: Google Analytics got a new Home, the analytics market will double within 5 years and Boeing is betting on data”

Ioana Rebeca Glitia 6:04 PM uploaded this image: Image uploaded from iOS According to a Google meta study, switching to their Data Driven Model lead to +5% more conversions at similar CPA (Google’s data driven model uses all your paths to calculate the actual impact of every click & attribute value accordingly. ) +5% is…Continue Reading “Live: Measurement Leads from FB, Google, YT Europe at ICEE Fest Day 1”

The four business models for the content industry and the KPIs you should never use

Last month we started a new series about content analytics. In the first article, ‘Social Media in the age of free, unlimited information. Do people really want to be lied to?’, I presented the reasoning behind companies’ and publications’ decisions to choose flawed KPIs to measure their achievements and to track their performance. This next…Continue Reading “The four business models for the content industry and the KPIs you should never use”

The Free Cognetik Cloud Connector Saves Time And Helps Marketers Uncover New Insights in Tableau

Our Cognetik “Plug & Play” Cloud Connector is now available for free, to the benefit of marketers and analysts worldwide!

– Marketers and analysts can now use our Cognetik Cloud Connector to get their Adobe Analytics, Facebook Ads, Facebook Pages, AdWords, Bing Ads, and Kochava data in Tableau.
– This is the only free connector of its kind, saving time & money for Tableau users worldwide   

The four questions to ask before starting an analytics initiative

I’ve enjoyed a rich career in the digital analytics industry for just under a decade and I am excited to have joined Cognetik as the Executive Director of Client Success. During my career in Analytics, I had the opportunity to lead amazing teams in midsize to enterprise-size implementations, analyses, data visualization and optimizations. I also…Continue Reading “The four questions to ask before starting an analytics initiative”

Social media in the age of free, unlimited information. Do people really want to be lied to?

  Do people want to be lied to? Why can’t they help uncovering the truth behind an informational gap, in an age where information is unlimited and free? Information is everywhere. Information is free. We’re used to getting it all in one place, getting it all in exchange for nothing and we, most often than…Continue Reading “Social media in the age of free, unlimited information. Do people really want to be lied to?”