As analysts or marketers, we have so many balls we are already juggling, that it can be difficult to make sure that any number of executives are kept up to date on how the certain elements of the business are performing. Granted, we should have dashboards for this exact purpose! But when a new campaign…Continue Reading “Create Comparisons Right in Adobe Analysis Workspace”
Are you a fan of Tableau? How about Adobe Analytics? Both? Chances are you have interacted with both tools, which means you have also likely tried to figure out how to get Adobe data into Tableau. If you have faced challenges trying to get Adobe Analytics data into Tableau, this article is for you! If…Continue Reading “A cure for the pain: How to automate importing Adobe Analytics data into Tableau”
I know a lot of folks are eager to know what the new version of Launch (formerly known unofficially as “Reactor”) means for them. Adobe’s official news doesn’t hold a lot of tactical info, so we will update this post as information becomes more publicly available! (Hat tip to Randy Floyd for the pic). Integrations in the…Continue Reading “Breaking News: The New DTM “Launch” Is Official!”
I hate flying, but here I am, descending through some very turbulent air into Las Vegas. But I’m not feeling anxious at all. It’s not Xanax or alcohol. It’s the excitement I feel when I think of spending the week at this year’s Adobe Analytics Summit. Whoohoo! I’ve been working with Adobe Analytics since they…Continue Reading “Excited about the next four days! Whoohooo, Adobe Summit, here we are!”
Inventing A Hand-Built Type of Wheel?
Ten years ago, I joined a then-cutting edge marketing strategy boutique consultancy. Staffed with former elite business school and strategy consulting firm grads, I was hired as the interactive thought leader and tapped to start the ROMI (Return on Marketing Investment) practice.
Lets be honest, finding good resources on specific topics can be difficult. But it doesn’t have to be, which is why I’ve decided to put this guide together! This resource guide is for two types of people: people who are new to digital analytics and those who want to stay up to date/continue learning about the…Continue Reading “Analytics Without Tears: The Ultimate Guide to Digital Analytics Resources”
An analytics practice has some unique challenges as far as project management goes. They are accountable for delivering quality data, but there are many elements out of their control: once you deliver technical specifications, you have to “hurry up and wait” until developers have questions or are ready for validation documentation and validation often happen…Continue Reading “Building a Strong Analytics Practice: #3- Putting Processes in Place”
Once you have clear ownership within your core team, you need to get a global view of how data is used at your company. Once you’ve accounted for all the different moving pieces, it can be easier to: Communicate clearly to the right people Represent your team’s priorities to the rest of the org Involve…Continue Reading “Building a Strong Analytics Practice: #2 Connecting your Organization”
Imagine this conversation: Joe: “I just got the wireframes for the new site filtering tool. We need an analytics BRD and Tech Spec so developers can begin work.” Anna: “But my team of developers is working on a priority project through November then goes into 3-month code freeze!” Joe: “K, well, this new site feature…Continue Reading “Building a Strong Analytics Practice: #1- Your Core Team”
Who’s driving this thing? Our industry is full of intelligent, motivated people. Yet it feels like so often, for the amount of effort and thought we put into our Analytics solutions, we never quite get the full value that we know is there. As an analytics/data engineer, most of the work that comes across my…Continue Reading “Intro to Building a Strong Analytics Practice”