One of the biggest downsides of using only Google Analytics to track your data for high-traffic websites is the automated sampling, where results are no longer fully-relevant for the entire data-set, but rather for a small portion of your audience. As a result, you have less accurate data and you cannot benefit from the full…Continue Reading “Google Analytics vs BigQuery: What is the better tool for my data? Advantages and downsides of each solution”
Last week I attended the Adobe UnSummit and heard a talk from Michael Helbling that caught my attention. Michael didn’t talk about some new analytics tool, he didn’t even talk about technology, he talked about people. As I’ve reflected on this talk more, I realized that so much of the content we produce in the…Continue Reading “A practical guide to improving your emotional intelligence and the way you do business”
One of the sessions I attended at the Adobe Summit was titled “Advanced analysis with Adobe Analytics and R” and put on by Jessica Langford, Trevor Paulsen, and Randy Zwitch. In this session Randy and Jessica went through a few demos of how they use R and Adobe Analytics in some unique ways. I’ll outline…Continue Reading “A special kind of relationship and the cool things they do together, starring Adobe Analytics, R and Catalyst”
One of the most anticipated presentations at the Adobe Summit this year was the launch of Adobe’s Auto-Target, a new automated personalization tool which uses machine learning to empower better A/B testing. Auto-Target, which is coming out this month, extends its capability beyond just personalized images, and offers custom variations of page content mix. You…Continue Reading “First look into the new Auto-Target, one of the most helpful features launched at the Adobe Summit”
As analysts or marketers, we have so many balls we are already juggling, that it can be difficult to make sure that any number of executives are kept up to date on how the certain elements of the business are performing. Granted, we should have dashboards for this exact purpose! But when a new campaign…Continue Reading “Create Comparisons Right in Adobe Analysis Workspace”
Are you a fan of Tableau? How about Adobe Analytics? Both? Chances are you have interacted with both tools, which means you have also likely tried to figure out how to get Adobe data into Tableau. If you have faced challenges trying to get Adobe Analytics data into Tableau, this article is for you! If…Continue Reading “A cure for the pain: How to automate importing Adobe Analytics data into Tableau”
I know a lot of folks are eager to know what the new version of Launch (formerly known unofficially as “Reactor”) means for them. Adobe’s official news doesn’t hold a lot of tactical info, so we will update this post as information becomes more publicly available! (Hat tip to Randy Floyd for the pic). Integrations in the…Continue Reading “Breaking News: The New DTM “Launch” Is Official!”
I hate flying, but here I am, descending through some very turbulent air into Las Vegas. But I’m not feeling anxious at all. It’s not Xanax or alcohol. It’s the excitement I feel when I think of spending the week at this year’s Adobe Analytics Summit. Whoohoo! I’ve been working with Adobe Analytics since they…Continue Reading “Excited about the next four days! Whoohooo, Adobe Summit, here we are!”
Inventing A Hand-Built Type of Wheel?
Ten years ago, I joined a then-cutting edge marketing strategy boutique consultancy. Staffed with former elite business school and strategy consulting firm grads, I was hired as the interactive thought leader and tapped to start the ROMI (Return on Marketing Investment) practice.
Lets be honest, finding good resources on specific topics can be difficult. But it doesn’t have to be, which is why I’ve decided to put this guide together! This resource guide is for two types of people: people who are new to digital analytics and those who want to stay up to date/continue learning about the…Continue Reading “Analytics Without Tears: The Ultimate Guide to Digital Analytics Resources”