Is love expensive? Consumer spending on Valentine’s Day set to hit a near-record $20 billion

  Even if Valentine’s Day originally started as a celebration of love, romance and passion, marketers, advertisers and couples around the world successfully turned it into a consumerist holiday. Now retailers from all across the US and the world are fighting to get a slice of the ‘love cake’. According to the National Retail Federation,…Continue Reading “Is love expensive? Consumer spending on Valentine’s Day set to hit a near-record $20 billion”

Google Analytics quietly started rolling out the new Audiences report

  Google Analytics started rolling out Audiences, the new report they’ve talked about a few weeks back, without any additional announcement from the company. Instead, GA is notifying users about the new update within the platform, upon login.   Cognetik wrote in more detail about the upcoming GA update when it was originally announced, in…Continue Reading “Google Analytics quietly started rolling out the new Audiences report”

What You Need to Know About Google’s New Search Console

  The new Google Search Console – one of the most anticipated launches of the year (so far) – is rolling out for all verified users, after months of comprehensive tests and optimizations. This comes a few months after Google released a beta version to a limited number of users.   Within the coming weeks, all…Continue Reading “What You Need to Know About Google’s New Search Console”

This week’s news in analytics – Global Healthcare Analytics market skyrockets, while traditional retail is suffocated by e-commerce

  Cognetik is bringing you this week’s news in the analytics industry! Every week we will keep you updated with the latest trends, news and launches in the industry so you are always informed.     Global Healthcare Analytics market is skyrocketing   As the analytics industry moves forward, it is expanding into more and…Continue Reading “This week’s news in analytics – Global Healthcare Analytics market skyrockets, while traditional retail is suffocated by e-commerce”

Analytics Training Grounds. The most important part of an analyst’s job is asking the right questions. “Before you step into a meeting with a client, you must already have the plan in mind”

  Generally, when we think about analytics, we see numbers, KPIs, endless rows of data, structured or unstructured, the excruciating pain of figuring out how to import everything and organize it. But we sometimes forget that everything starts from the foundation.   Being an analyst resembles Maslow’s Pyramid of needs, a motivational theory in psychology…Continue Reading “Analytics Training Grounds. The most important part of an analyst’s job is asking the right questions. “Before you step into a meeting with a client, you must already have the plan in mind””

Google Analytics, the most popular reporting platform, is getting four new functions

  Google Analytics, the most popular reporting tool in the world, is getting 4 new functions for more user-centric insights. As brands are struggling to define their business and to deliver experiences according to customer’s expectations, it’s becoming increasingly important to understand how users engage across devices and channels and how they use your products….Continue Reading “Google Analytics, the most popular reporting platform, is getting four new functions”

2017: An important milestone for the analytics industry. More than half of companies are adopting big data analytics

  If a few years back, we would only hear whispers about big data, and people couldn’t really fathom what it really meant and how it could benefit their businesses, this year marks an important step forward for our industry: since 2017, 53% of companies are adopting big data analytics. Exactly how important is this milestone?…Continue Reading “2017: An important milestone for the analytics industry. More than half of companies are adopting big data analytics”

Cyber Monday 2017, largest online sales day in history, with a whooping 6.59 billion dollars spent in 24 hours

  Adobe released the 2017 online shopping data report for the holiday season and Cyber Monday, and the results are staggering. This year marks a new all-time high record, with Cyber Monday being the largest online sales day in history: 6,59 billion dollars spent online by the end of the day.   That’s over $1 billion…Continue Reading “Cyber Monday 2017, largest online sales day in history, with a whooping 6.59 billion dollars spent in 24 hours”

The e-Commerce Odyssey: The Holiday Season this year is set to hit a new record high. Thanksgiving online sales went up 18% from last year, and the forecast for the Season is skyrocketing

  E–commerce is one of the fastest growing industries in the world, and this year it seems more determined than ever to eclipse traditional commerce.   The Holiday Season started with a bang this time around: If a few years back, people would build up their expectations regarding Black Friday and would keep holding on…Continue Reading “The e-Commerce Odyssey: The Holiday Season this year is set to hit a new record high. Thanksgiving online sales went up 18% from last year, and the forecast for the Season is skyrocketing”