How do NYT, BBC, Le Figaro use data to run their business in the fake news era? Live from ICEE Fest

Categories Uncategorized
Ioana Rebeca Glitia 10:05 AM
uploaded this image: Image uploaded from iOS
Meagan Lopez, Global Digital Business Director of the New York Times, getting ready to take the stage at #iceefest
Ioana Rebeca Glitia 10:09 AM
Eager to hear Samuel Profumo, Chief Data Officer of Le Figaro Group
Ioana Rebeca Glitia 10:52 AM
https://twitter.com/cognetik/status/875614945404108800

Ioana Rebeca Glitia 10:53 AM
https://twitter.com/cognetik/status/875615918063104000

Ioana Rebeca Glitia 10:53 AM
https://twitter.com/cognetik/status/875619123476054018

Ioana Rebeca Glitia 10:54 AM
https://twitter.com/cognetik/status/875619895643222017

Ioana Rebeca Glitia 10:54 AM
https://twitter.com/cognetik/status/875620649955319810

Ioana Rebeca Glitia 10:55 AM
https://twitter.com/cognetik/status/875621220552630273

Ioana Rebeca Glitia 11:03 AM
https://twitter.com/cognetik/status/875624417400717314

Ioana Rebeca Glitia 1:59 PM
https://twitter.com/cognetik/status/875640659092185089

Ioana Rebeca Glitia 4:11 PM
https://twitter.com/cognetik/status/875640931822612480

Ioana Rebeca Glitia 4:14 PM
Samuel Profuno was the guy that hired the first mathematician (data scientist) at France’s Le Figaro paper. Haha, sweet!
Ioana Rebeca Glitia 4:14 PM
uploaded this image: Image uploaded from iOS
Ioana Rebeca Glitia 4:16 PM
“Very important to get the data at the moment you need it. If you can’t fix this you need great people from the IT arhitecture that know how to use cloud tech & put it in shape to go live” ” @sam_prof from Le Figaro about the needs of those measuring content
Ioana Rebeca Glitia 4:17 PM
Ever thought about the evolution of what businesses would rely on when it cane data about their consumers? The same Samuel:
Ioana Rebeca Glitia 4:18 PM
uploaded this image: Image uploaded from iOS
Ioana Rebeca Glitia 4:19 PM
uploaded this image: Image uploaded from iOS
Andrea Iannuzzi, Digital Lab Editor, of Italy’s Gruppo Editoriale L’Espresso explained how he organises their workflow #measure #content #iCEEfest
Ioana Rebeca Glitia 4:21 PM
And here’s how Spain largest content publisher handles its consumer data (talk about monopoly! 🙂 )
https://twitter.com/cognetik/status/875664373603282944

Ioana Rebeca Glitia 4:25 PM
uploaded this image: Image uploaded from iOS
Luis’ team in Spain is split in 3 areas: Content – Design – Analytics. Analytics is his main bet on the future, from the way he explained it.
Ioana Rebeca Glitia 4:27 PM
“today’s programatic market: data is LEAKING everywhere” – Le Figaro’s digital lead
Ioana Rebeca Glitia 4:37 PM
https://twitter.com/cognetik/status/875666932711792640

Ioana Rebeca Glitia 4:44 PM
uploaded this image: Image uploaded from iOS
These are the brains that merge data with content at Europe’s premium media publishers: Guy Hughes-Wilson, Vice President, Western Europe, BBC Advertising, Samuel Profumo, Chief Data Officer, Le Figaro Groupe, Meagan Lopez, Global Digital Business Director of the New York Times, Luis Quintana Director of Branded Content and Native Ad at Spain’s Unidad Editorial #measure #content
Ioana Rebeca Glitia 4:47 PM
Mobile much, NYT? ‘depending on the device and where you’re accessing it from, we have 6 different instances of NYT’ @meagan

Powered by LivePress LivePress logo

Leave a Reply

Your email address will not be published. Required fields are marked *