Adobe released the 2017 online shopping data report for the holiday season and Cyber Monday, and the results are staggering. This year marks a new all-time high record, with Cyber Monday being the largest online sales day in history: 6,59 billion dollars spent online by the end of the day.
That’s over $1 billion more than on Cyber Monday 2016, a 16.8% increase year-over-year. The average order value was $123 for iOS devices and $110 for Android devices.
So far, the most lucrative holiday season ever for retailers (November 1st to 27th) drove a whooping 50 billion dollars in online revenue, up 16.8% from the previous year. Adobe predicts this will be the first-ever holiday season to break $100 billion in online sales. It is important to note that the overall web traffic to retail sites increased by 11.9% on Cyber Monday, while the season average was at 5.7% increase.
Black Friday and Thanksgiving Day brought in $5.03 billion and respectively $2.87 billion in revenue for online retailers. According to the data gathered by Adobe, the best selling items on Cyber Monday were the Nintendo Switch, PJ Masks and Hatchimals & Colleggtibles figurines, Apple AirPods, streaming devices like Google Chromecast and Roku, and Super Mario Odyssey, the video game.
An important slice of the traffic can be attributed to mobile, which set a new record of 47,4% of the visits – 39.9% on smartphones and 7.6% on tablets. However, mobile drove “only” 33.1%, which is still a huge step forward, considering smartphones alone drove 24.1% of the total revenue, and that, historically, people would consider purchasing on a smartphone or a mobile device, but go through the actual process of ordering the products on a desktop computer.
“Shopping and buying on smartphones is becoming the new norm and can be attributed to continued optimizations in the retail experience on mobile devices and platforms,” said Mickey Mericle, vice president, Marketing and Customer Insights at Adobe. “Consumers are also becoming more savvy and efficient online shoppers. People increasingly know where to find the best deals and what they want to purchase, which results in less price matching behavior typically done on desktops. Millennials were likely another reason for the dramatic growth in mobile, with 75 percent expecting to shop via their smartphone.”