A new solution for Google Tag Manager’s Scroll Depth Trigger, to solve variable height problems

  October last year, Google Tag Manager introduced a new trigger that would help analysts and engineers track the scroll depth, ‘a must do’ in multiple cases in digital analytics.   In this post, I am going to explain the pros and cons of the Built-In Scroll Depth Trigger in GTM (Google Tag Manager), and also talk about the solutions you can use for Scroll Depth analytics. Using the GTM Built-In Trigger – when you should use it and what are the limitations   When…Continue Reading “A new solution for Google Tag Manager’s Scroll Depth Trigger, to solve variable height problems”