Jock Mackinlay, the VP for Research & Design at Tableau, describes the four roles in visual analysis during his talk at Tableau Conference 2017. The roles are not mutually exclusive and they are represented by consumer, vizzer, analyst & author.   Consumer   We’re all data consumers most of the time. It’s only when we are answering questions for others that we leave the roles of consumers. The way in which we consume data is through reports, emails, dashboards, etc. Moreover, we are transitioning…Continue Reading “One person, four different roles. How can a visual analyst be a consumer, vizzer, analyst and author”

One of the biggest downsides of using only Google Analytics to track your data for high-traffic websites is the automated sampling, where results are no longer fully-relevant for the entire data-set, but rather for a small portion of your audience. As a result, you have less accurate data and you cannot benefit from the full extent of data analysis. In this article I’m going to cover the benefits of using BigQuery, one of the best complementary solutions for Google Analytics. BigQuery is a web service…Continue Reading “Google Analytics vs BigQuery: What is the better tool for my data? Advantages and downsides of each solution”