One person, four different roles. How can a visual analyst be a consumer, vizzer, analyst and author

  Jock Mackinlay, the VP for Research & Design at Tableau, describes the four roles in visual analysis during his talk at Tableau Conference 2017. The roles are not mutually exclusive and they are represented by consumer, vizzer, analyst & author.   Consumer   We’re all data consumers most of the time. It’s only when…Continue Reading “One person, four different roles. How can a visual analyst be a consumer, vizzer, analyst and author”

Google Analytics vs BigQuery: What is the better tool for my data? Advantages and downsides of each solution

One of the biggest downsides of using only Google Analytics to track your data for high-traffic websites is the automated sampling, where results are no longer fully-relevant for the entire data-set, but rather for a small portion of your audience. As a result, you have less accurate data and you cannot benefit from the full…Continue Reading “Google Analytics vs BigQuery: What is the better tool for my data? Advantages and downsides of each solution”