Ioana Rebeca Glitia 6:04 PM uploaded this image: Image uploaded from iOS According to a Google meta study, switching to their Data Driven Model lead to +5% more conversions at similar CPA (Google’s data driven model uses all your paths to calculate the actual impact of every click & attribute value accordingly. ) +5% is…Continue Reading “Live: Measurement Leads from FB, Google, YT Europe at ICEE Fest Day 1”

Ioana Rebeca Glitia 2:53 PM Up Next: Karolina Janus, CEE Client Solutions Manager of Facebook is about to talk about “everything you wanted to know about Performance on Facebook but were afraid to ask” Continue Reading “ICEE Fest – First half of day 1 – Updates” →