This week’s news in analytics: Google Analytics got a new Home, the analytics market will double within 5 years and Boeing is betting on data

Cognetik is bringing you this week’s news in analytics! Every week we will keep you updated with the latest trends, news and launches in the industry so you are always informed. Google Analytics is getting a new Homescreen Ajay Nainani, a Product Manager on Google Analytics, responsible for Reporting UI, Google Analytics Intelligence and the…Continue Reading “This week’s news in analytics: Google Analytics got a new Home, the analytics market will double within 5 years and Boeing is betting on data”

The four business models for the content industry and the KPIs you should never use

Last month we started a new series about content analytics. In the first article, ‘Social Media in the age of free, unlimited information. Do people really want to be lied to?’, I presented the reasoning behind companies’ and publications’ decisions to choose flawed KPIs to measure their achievements and to track their performance. This next…Continue Reading “The four business models for the content industry and the KPIs you should never use”

Social media in the age of free, unlimited information. Do people really want to be lied to?

  Do people want to be lied to? Why can’t they help uncovering the truth behind an informational gap, in an age where information is unlimited and free? Information is everywhere. Information is free. We’re used to getting it all in one place, getting it all in exchange for nothing and we, most often than…Continue Reading “Social media in the age of free, unlimited information. Do people really want to be lied to?”

Career in Analytics: Jobs in High-Demand, Lucrative and Vital to any Business Why choose this industry, research on salaries, what is the industry looking for? More resources: Digital Analytics Association #Measure channel on twitter #Measure Slack Channel Books: Web Analytics 2.0 by Avinash Kaushik Web Analytics Action Hero by Brent Dykes Analysis Exchange Follow industry…Continue Reading “Resources for the Grand Analytics Tour”

First look into the new Auto-Target, one of the most helpful features launched at the Adobe Summit

One of the most anticipated presentations at the Adobe Summit this year was the launch of Adobe’s  Auto-Target, a new automated personalization tool which uses machine learning to empower better A/B testing. Auto-Target, which is coming out this month, extends its capability beyond just personalized images, and offers custom variations of page content mix. You…Continue Reading “First look into the new Auto-Target, one of the most helpful features launched at the Adobe Summit”