This week’s news – In the relentless hunt for data, HR analysts may have to steer clear of social media, worldwide sale of big data and analytics tools to reach $150 billion this year and Slack is betting big on analytics

Every week, we’re bringing you the latest news, trends and product launches taking place in the analytics industry. Analyzing personal data from employees’ social media profiles might soon be against the law From Facebook to LinkedIn, social networks blur the boundaries between private and public information. As their use has grown, so has their value…Continue Reading “This week’s news – In the relentless hunt for data, HR analysts may have to steer clear of social media, worldwide sale of big data and analytics tools to reach $150 billion this year and Slack is betting big on analytics”

This week’s news – Google Analytics is getting a major upgrade: natural language and voice queries; Facebook is allowing brands to create groups within Pages for better targeting; Increased competition drives AdWords costs in the red zone

Every week, we’re bringing you the latest news, trends and product launches taking place in the analytics industry. Google Analytics, one of the most used analytics tools around the world, is getting an important upgrade, adding natural language and voice queries. Analysts will be able to directly ask anything about their websites or app data,…Continue Reading “This week’s news – Google Analytics is getting a major upgrade: natural language and voice queries; Facebook is allowing brands to create groups within Pages for better targeting; Increased competition drives AdWords costs in the red zone”

This week’s news in analytics: the industrial analytics market will be worth $25.5 billion by 2022, Google updates SEO requirements, video skyrockets mobile traffic

Every week, we’re bringing you the latest news, trends and product launches taking place in the analytics industry. The industrial analytics market expected to double by 2022, up to $25.5 billion A new research – “Industrial Analytics Market by Component (Software, Service), Analytics Type (Descriptive, Diagnostic, Predictive, and Prescriptive), Deployment Model, organization size, Industry Vertical,…Continue Reading “This week’s news in analytics: the industrial analytics market will be worth $25.5 billion by 2022, Google updates SEO requirements, video skyrockets mobile traffic”

Making data fun on the Fourth of July: 150 million hot dogs eager to be eaten, $7.2 billion waiting to be spent and 270 million pounds of fireworks ticking in boxes

Today America is celebrating its 242nd birthday, marking just as many years since the Declaration of Independence was signed back in 1776 by the founding fathers of our nation. Although its memory is kept vivid in our minds by the annual Holiday, today the Fourth of July means a lot more than independence. It is…Continue Reading “Making data fun on the Fourth of July: 150 million hot dogs eager to be eaten, $7.2 billion waiting to be spent and 270 million pounds of fireworks ticking in boxes”

This week’s news in analytics: The healthcare industry is betting big on analytics, Gmail content will not be used for ads personalization and YouTube hits 1.5 billion monthly logged-in users

  Cognetik is bringing you the week’s news in analytics! Every week we will keep you updated with the latest trends, news and  industry launches. YouTube, Google’s powerhouse, is getting even more traction as video demand increases YouTube is growing exponentially year on year, driven especially by mobile video consumption and the increased adoption of…Continue Reading “This week’s news in analytics: The healthcare industry is betting big on analytics, Gmail content will not be used for ads personalization and YouTube hits 1.5 billion monthly logged-in users”

This week’s news in analytics: Google Analytics got a new Home, the analytics market will double within 5 years and Boeing is betting on data

Cognetik is bringing you this week’s news in analytics! Every week we will keep you updated with the latest trends, news and launches in the industry so you are always informed. Google Analytics is getting a new Homescreen Ajay Nainani, a Product Manager on Google Analytics, responsible for Reporting UI, Google Analytics Intelligence and the…Continue Reading “This week’s news in analytics: Google Analytics got a new Home, the analytics market will double within 5 years and Boeing is betting on data”

The four business models for the content industry and the KPIs you should never use

Last month we started a new series about content analytics. In the first article, ‘Social Media in the age of free, unlimited information. Do people really want to be lied to?’, I presented the reasoning behind companies’ and publications’ decisions to choose flawed KPIs to measure their achievements and to track their performance. This next…Continue Reading “The four business models for the content industry and the KPIs you should never use”

Social media in the age of free, unlimited information. Do people really want to be lied to?

  Do people want to be lied to? Why can’t they help uncovering the truth behind an informational gap, in an age where information is unlimited and free? Information is everywhere. Information is free. We’re used to getting it all in one place, getting it all in exchange for nothing and we, most often than…Continue Reading “Social media in the age of free, unlimited information. Do people really want to be lied to?”

Career in Analytics: Jobs in High-Demand, Lucrative and Vital to any Business Why choose this industry, research on salaries, what is the industry looking for? More resources: Digital Analytics Association #Measure channel on twitter #Measure Slack Channel Books: Web Analytics 2.0 by Avinash Kaushik Web Analytics Action Hero by Brent Dykes Analysis Exchange Follow industry…Continue Reading “Resources for the Grand Analytics Tour”

First look into the new Auto-Target, one of the most helpful features launched at the Adobe Summit

One of the most anticipated presentations at the Adobe Summit this year was the launch of Adobe’s  Auto-Target, a new automated personalization tool which uses machine learning to empower better A/B testing. Auto-Target, which is coming out this month, extends its capability beyond just personalized images, and offers custom variations of page content mix. You…Continue Reading “First look into the new Auto-Target, one of the most helpful features launched at the Adobe Summit”