Last year, there were more than 660 bankruptcies filings in the US retail sector alone, a 30% increase from 2016, with more than 7.000 store closing announcements, according to Furthermore, the total number of US store fell for the first time last year, since 2009.   Shops closing at 10 PM, in-store discounts, busy parking lots, rolling shopping carts around the store and waiting in long cashier lines are starting to look more and more like habits from a different day and age….Continue Reading “Traditional retail is struggling to breathe, while e-commerce steals the crown”

Tableau Prep

  Tableau Software just launched Tableau Prep (previously known as Project Maestro), a brand new product designed to help you quickly combine, shape and clean data for analysts.   You will now have a direct visual experience and gain a deeper understanding of their data. Tableau claims that the new Tableau Prep makes data prep easier and more accessible. Not to mention it’s integrated with the Tableau analytical workflow, meaning that Tableau users can complete a full end to end analytical flow, from connecting the…Continue Reading “Tableau Prep (Project Maestro) is LIVE. Three new subscription offerings by Tableau Software”

Google just introduced a new learning tool for analysts: a Google Analytics sample dataset for BigQuery. The Sample Dataset is meant to enhance analysts’ practical experience, by allowing them to analyze analytics data in BigQuery.   The new Google Analytics dataset is directly available through the BigQuerry interface.   According to Google’s latest release, the dataset will include data from the Google Merchandise Store, an e-commerce website that sells Google-branded merchandise.   Analysts will now be able to query typical Analytics 360 data, such as…Continue Reading “Google introduced a new learning tool for analysts: Google Analytics Sample Dataset for BigQuery”

  Google Analytics, the most popular reporting platform in the world, is getting ready for the new General Data Protection Regulations in Europe, and just announced users about new Data Retention Controls, that will come into effect starting May 25, 2018.   The Google Analytics Data Retention controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers.   However, these settings will not take effect until May 25, 2018,…Continue Reading “Google Analytics is getting GDPR ready and added new Data Retention controls”

Social media is one of the biggest game-changers for business in the past decade since it’s rapidly and irreversibly changing the way people interact with one another. If digital transformation is paramount for companies to stay in business, going social is paramount in order to live and be present, visible and relevant.   Penny Willson, Chief Marketing Officer at Hootsuite, shared part of her experience with social media and what it means for companies who actually implement social strategies.     “There is a widening…Continue Reading “The erosive power of Social Media: how it forever transformed the way we do business.
Penny Wilson, Hootsuite: “In 10 years, 40% of the Fortune 500 companies will no longer exist.””

Case Study: Subway, a journey to digital transformation through personalization

  Most ideas I hear are not based on data, but rather on what people believe. You need to have a model to make those big decisions objective.   Subway undergoes an important digital transformation, in a world where personalizing your customer’s experience is paramount. When each and every one of your customers has hundreds of options, you need to be as precise and accurate as possible when you offer him a personalized experience, one that tailored specifically to his needs.   The Subway digital transformation…Continue Reading “Case Study: Subway, a journey to digital transformation through personalization”

  Adobe Summit, one of the biggest digital analytics conferences in the world, is here and we can feel the buzz and the excitement it radiates.   This year’s event takes place again in Las Vegas, a city where dreams come to life and worries ghost away.   The mere thought of being surrounded for a whole week by so many talented people in the industry, analysts and engineers, marketers and advertisers, BI practitioners and industry leaders, is making our blood rush faster and our…Continue Reading “Adobe Summit keynote presentations: how the main events look like, live, from Vegas”

  The first General Session of the Adobe Summit just ended. It was an incredibly revealing journey that showed us how the future of digital is going to look like. And let me just say this: the future is brAIght!   The main component of today’s presentation was Artificial Intelligence and Machine Learning. Throughout this article, I will extract bits and pieces of what the speakers in the first keynote had to say about AI and the future of digital.    The speakers, from Snahtanu Narayen…Continue Reading “The first general session at Adobe Summit: the future is brAIght. Here’s what you need to know about the new Adobe Launches, updates and features”

Today is the first Adobe Summit day and it started with a wild keynote. Full coverage to follow, but until then, we’re still energized about what happened yesterday at the UnSummit, where 12 speakers talked about new powerful ideas and tools, including new launches for the analytics industry.   Our CEO & Co-Founder, Daniel Herdean, and our Chief Data Engineer & Co-Founder, Matt Alexander, spoke about Combining Multiple Sources to Tell the Whole Story and Simplifying Mobile Analytics Implementations With A Central Data Layer.  …Continue Reading “Day 1 Recap at Adobe Summit: The Cognetik team had a great time at the UnSummit in Vegas”

    This is the first completely free solution to migrate clickstream and marketing data to data warehouses such as Snowflake, Teradata, Postgres, Microsoft SQL Server, as well as Amazon Redshift, MySQL and Google BigQuery. Read below for additional features you can test with Data Streams by Cognetik Thousands of analysts already use it, sign up here to try it out yourself. Data Streams, one of our two free products, got an important update today: analysts, BI practitioners, and marketers can now migrate analytics and marketing…Continue Reading “Data Streams by Cognetik now supports Snowflake, Teradata, PostgreSQL, and Microsoft SQL Server”