We are very excited to introduce Twitter Ads, the advertising solution of one of the most popular social media platforms in the world, as the newest addition to our connector family. Both of our Cognetik products (Cloud Connector) and Data Streams (Data Streams) are now fully integrated with Twitter Ads.   This new Twitter Ads integration will allow marketers, analysts and BI practitioners to have a more comprehensive view on their marketing mix and cross channel campaign performance.   You can easily compare the…Continue Reading “Cognetik Cloud Connector And Data Streams Now Include Twitter Ads In Their Connectors List”

  Last year, there were more than 660 bankruptcies filings in the US retail sector alone, a 30% increase from 2016, with more than 7.000 store closing announcements, according to BankruptcyData.com. Furthermore, the total number of US store fell for the first time last year, since 2009.   Shops closing at 10 PM, in-store discounts, busy parking lots, rolling shopping carts around the store and waiting in long cashier lines are starting to look more and more like habits from a different day and age….Continue Reading “Traditional retail is struggling to breathe, while e-commerce steals the crown”

Tableau Prep

  Tableau Software just launched Tableau Prep (previously known as Project Maestro), a brand new product designed to help you quickly combine, shape and clean data for analysts.   You will now have a direct visual experience and gain a deeper understanding of their data. Tableau claims that the new Tableau Prep makes data prep easier and more accessible. Not to mention it’s integrated with the Tableau analytical workflow, meaning that Tableau users can complete a full end to end analytical flow, from connecting the…Continue Reading “Tableau Prep (Project Maestro) is LIVE. Three new subscription offerings by Tableau Software”

Google just introduced a new learning tool for analysts: a Google Analytics sample dataset for BigQuery. The Sample Dataset is meant to enhance analysts’ practical experience, by allowing them to analyze analytics data in BigQuery.   The new Google Analytics dataset is directly available through the BigQuerry interface.   According to Google’s latest release, the dataset will include data from the Google Merchandise Store, an e-commerce website that sells Google-branded merchandise.   Analysts will now be able to query typical Analytics 360 data, such as…Continue Reading “Google introduced a new learning tool for analysts: Google Analytics Sample Dataset for BigQuery”

  Google Analytics, the most popular reporting platform in the world, is getting ready for the new General Data Protection Regulations in Europe, and just announced users about new Data Retention Controls, that will come into effect starting May 25, 2018.   The Google Analytics Data Retention controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers.   However, these settings will not take effect until May 25, 2018,…Continue Reading “Google Analytics is getting GDPR ready and added new Data Retention controls”

Cambridge Analytica. A name that emerged from virtual anonymity and became a trojan horse for Facebook. At least for now.   A small digital company specialized in profiling potential voters for candidates managed to be the epicenter of the biggest scandal in Facebook’s recent history. CA harvested data from the private Facebook profiles of around 50 million users without their consent, making it one of the biggest data breaches in the social network’s history.   Empowered by the data they’ve collected, Cambridge Analytica was able…Continue Reading “Cambridge Analytica: A trojan horse for Facebook and the best example of how illegally harvesting and using private data can always backfire”

  Google released new features for one of the most popular reporting platforms in the world, introducing a more powerful way to organize and manage access the Analytics accounts: user groups inside Google Analytics, plus enforceable user policies.   By adding the new features, Google aims at increasing website owners’ ability to manage more closely who is accessing the data. The new release also works as an extension of last year’s launches, amplifying their utility.   From now on, analysts will be able to create…Continue Reading “Google Analytics added new features for better user management”

  It’s been more than a year since we started talking about Google’s transition to a mobile-first index, and we finally caught up with the future: Google announced that starting July 2018, page speed will be a ranking factor for mobile searches.   Google wants to make sure that users are able to find the answers to their questions as fast as possible, considering that studies ended up time after time to the same conclusion: when it comes to page loading speed, size (in…seconds?) really…Continue Reading “Mobile-first index is just around the corner. Google announced the official release date for page-speed based mobile ranking”

  PageSpeed Insights just got smarter, and it’s now using real-world data for even more in-depth suggestions. Could this be one of the clearest mirrors for developers to see themselves and their creations through the ever wandering-eyes of Google?   The tool provides information about how well a page performs and adheres to a set of best practices. Since optimization will be key to the new ranking system Google is rolling out, having a high score is vital for a website to have a real…Continue Reading “Google’s PageSpeed Insights got smarter and uses real-world data for powerful suggestions”

  While Google is preparing to roll-out the new mobile first index ranking system, the tech giant released a new SEO Audit tool for website owners to have in their arsenal and to evaluate the performance of their websites.   The new SEO automated audit tool will be implemented in the Lighthouse extension and, if used right, it will allow marketers to increase the quality of their web-pages.   The Lighthouse extension allows developers to run audits for performance, accessibility, progressive web apps compatibility and…Continue Reading “The new SEO Audit tool from Google is now available. How’s your website doing?”