Google Analytics quietly started rolling out the new Audiences report

  Google Analytics started rolling out Audiences, the new report they’ve talked about a few weeks back, without any additional announcement from the company. Instead, GA is notifying users about the new update within the platform, upon login.   Cognetik wrote in more detail about the upcoming GA update when it was originally announced, in…Continue Reading “Google Analytics quietly started rolling out the new Audiences report”

This week’s news in analytics – Global Healthcare Analytics market skyrockets, while traditional retail is suffocated by e-commerce

  Cognetik is bringing you this week’s news in the analytics industry! Every week we will keep you updated with the latest trends, news and launches in the industry so you are always informed.     Global Healthcare Analytics market is skyrocketing   As the analytics industry moves forward, it is expanding into more and…Continue Reading “This week’s news in analytics – Global Healthcare Analytics market skyrockets, while traditional retail is suffocated by e-commerce”

Google Analytics, the most popular reporting platform, is getting four new functions

  Google Analytics, the most popular reporting tool in the world, is getting 4 new functions for more user-centric insights. As brands are struggling to define their business and to deliver experiences according to customer’s expectations, it’s becoming increasingly important to understand how users engage across devices and channels and how they use your products….Continue Reading “Google Analytics, the most popular reporting platform, is getting four new functions”

2017: An important milestone for the analytics industry. More than half of companies are adopting big data analytics

  If a few years back, we would only hear whispers about big data, and people couldn’t really fathom what it really meant and how it could benefit their businesses, this year marks an important step forward for our industry: since 2017, 53% of companies are adopting big data analytics. Exactly how important is this milestone?…Continue Reading “2017: An important milestone for the analytics industry. More than half of companies are adopting big data analytics”

Cyber Monday 2017, largest online sales day in history, with a whooping 6.59 billion dollars spent in 24 hours

  Adobe released the 2017 online shopping data report for the holiday season and Cyber Monday, and the results are staggering. This year marks a new all-time high record, with Cyber Monday being the largest online sales day in history: 6,59 billion dollars spent online by the end of the day.   That’s over $1 billion…Continue Reading “Cyber Monday 2017, largest online sales day in history, with a whooping 6.59 billion dollars spent in 24 hours”

The e-Commerce Odyssey: The Holiday Season this year is set to hit a new record high. Thanksgiving online sales went up 18% from last year, and the forecast for the Season is skyrocketing

  E–commerce is one of the fastest growing industries in the world, and this year it seems more determined than ever to eclipse traditional commerce.   The Holiday Season started with a bang this time around: If a few years back, people would build up their expectations regarding Black Friday and would keep holding on…Continue Reading “The e-Commerce Odyssey: The Holiday Season this year is set to hit a new record high. Thanksgiving online sales went up 18% from last year, and the forecast for the Season is skyrocketing”

Tableau Conference LIVE updates – Exciting new Features in the Queue!

Tableau just had their “Dev’s on Stage” keynote, which is a detailed description of all the new features they are releasing. We thought you would want to hear about this as well, so hear is the list! Sorting New Nested Sorting – You don’t have to build custom calculations anymore. Automatically calculates based upon global…Continue Reading “Tableau Conference LIVE updates – Exciting new Features in the Queue!”

This week’s news – Google is testing infinite scroll in mobile search; India is creating a huge new market for data analytics; Websites should get ready for the mobile-first index

Every week, we’re bringing you the latest news, trends and product launches taking place in the analytics industry. Google is testing infinite scroll  Google is testing infinite scroll search results pages in mobile search, seven years after the tech giant rolled out infinite scroll for images. According to Search Engine Journal, instead of showing the…Continue Reading “This week’s news – Google is testing infinite scroll in mobile search; India is creating a huge new market for data analytics; Websites should get ready for the mobile-first index”

This week’s news – Adobe launched Approximate Count Distinct, a new function in Calculated Metrics; Big Data and Analytics experts are storming the IoT promised-land; The future has arrived: 57% of search traffic is now mobile

Every week, we’re bringing you the latest news, trends and product launches taking place in the analytics industry. Adobe launched Approximate Count Distinct, a new function for Calculated Metrics This week Adobe launched Approximate Count Distinct, a function that users asked for some time. Approximate count distinct (APC) takes a dimension as input. What ACD…Continue Reading “This week’s news – Adobe launched Approximate Count Distinct, a new function in Calculated Metrics; Big Data and Analytics experts are storming the IoT promised-land; The future has arrived: 57% of search traffic is now mobile”