Last month we started a new series about content analytics. In the first article, ‘Social Media in the age of free, unlimited information. Do people really want to be lied to?’, I presented the reasoning behind companies’ and publications’ decisions to choose flawed KPIs to measure their achievements and to track their performance. This next…Continue Reading “The four business models for the content industry and the KPIs you should never use”
Our Cognetik “Plug & Play” Cloud Connector is now available for free, to the benefit of marketers and analysts worldwide!
– Marketers and analysts can now use our Cognetik Cloud Connector to get their Adobe Analytics, Facebook Ads, Facebook Pages, AdWords, Bing Ads, and Kochava data in Tableau.
– This is the only free connector of its kind, saving time & money for Tableau users worldwide
I’ve enjoyed a rich career in the digital analytics industry for just under a decade and I am excited to have joined Cognetik as the Executive Director of Client Success. During my career in Analytics, I had the opportunity to lead amazing teams in midsize to enterprise-size implementations, analyses, data visualization and optimizations. I also…Continue Reading “The four questions to ask before starting an analytics initiative”
Using segments is one of the most crucial tools in doing analysis. I’m sure many analysts started on the road to analysis with simple reports in Google Analytics and got themselves in trouble using segments in a faulty way. It even happens on occasion to the best Sr. Analysts. Let’s consider the experience of a…Continue Reading “The adventures of a junior analyst in the realm of segments”
Today is an exciting day for us! Jenn Kunz and I just boarded our flights for Romania, home of the ‘other half’ of Cognetik. We’re thrilled and humbled to announce the start of our Grand Analytics Tour in Romania, a series of free public events in 3 major cities, meant to share the wisdom and…Continue Reading “The Grand Analytics Tour in Romania: Raising a New Generation of Young Analysts”
How do you simultaneously help boost a test-driven culture, conveniently monitor test results and measure more KPIs than just the main conversion variable you set up in your testing tool? Simple, build an A/B Test Dashboard. With the help of your developer and account manager for the A/B Testing tool you use, you can implement…Continue Reading “Why You Should Build an A/B Test Dashboard”
One of the biggest downsides of using only Google Analytics to track your data for high-traffic websites is the automated sampling, where results are no longer fully-relevant for the entire data-set, but rather for a small portion of your audience. As a result, you have less accurate data and you cannot benefit from the full…Continue Reading “Google Analytics vs BigQuery: What is the better tool for my data? Advantages and downsides of each solution”
Last week I attended the Adobe UnSummit and heard a talk from Michael Helbling that caught my attention. Michael didn’t talk about some new analytics tool, he didn’t even talk about technology, he talked about people. As I’ve reflected on this talk more, I realized that so much of the content we produce in the…Continue Reading “A practical guide to improving your emotional intelligence and the way you do business”
One of the sessions I attended at the Adobe Summit was titled “Advanced analysis with Adobe Analytics and R” and put on by Jessica Langford, Trevor Paulsen, and Randy Zwitch. In this session Randy and Jessica went through a few demos of how they use R and Adobe Analytics in some unique ways. I’ll outline…Continue Reading “A special kind of relationship and the cool things they do together, starring Adobe Analytics, R and Catalyst”
Are you a fan of Tableau? How about Adobe Analytics? Both? Chances are you have interacted with both tools, which means you have also likely tried to figure out how to get Adobe data into Tableau. If you have faced challenges trying to get Adobe Analytics data into Tableau, this article is for you! If…Continue Reading “A cure for the pain: How to automate importing Adobe Analytics data into Tableau”