How Tableau is Becoming More Important to Your Organization

  What do you think of when you think of Tableau? BI reporting? Pretty graphs? Slow load times? Well, get ready to change your mindset, because Tableau is expanding into more areas of the analytics space. After attending their first keynote this morning at the Tableau Conference, it’s pretty clear they are looking to become…Continue Reading “How Tableau is Becoming More Important to Your Organization”

5 Data myths busted at the Tableau Conference 2017. Where do analysts get it wrong?

  Tableau CEO Adam Selipsky and a few other data leaders “busted” five different myths in the analytics world that people take for granted, but are, in fact, wrong.   “Myths are often used to explain the unexplainable. What fascinates me about myths is how they were used to influence people’s beliefs and actions. It…Continue Reading “5 Data myths busted at the Tableau Conference 2017. Where do analysts get it wrong?”

Day 1 at the Tableau Conference 2017: Data hive people showed up by the thousands, lined up in front of the booths and had a great time. Quote of the day: It’s exciting to collect data, but sometimes it tells you what you don’t want to know

    We’re already at Day 2 of the TC17, and we must say: Day 1 was a resounding success. Data people showed up by the thousands and we could see the excitement on their faces. There was a line in front of every booth, people showed a lot of interest in products and services…Continue Reading “Day 1 at the Tableau Conference 2017: Data hive people showed up by the thousands, lined up in front of the booths and had a great time. Quote of the day: It’s exciting to collect data, but sometimes it tells you what you don’t want to know”

Talks you shouldn’t miss at TC17: Expert or beginner, analyst or scientist, storyteller or developer, everyone has a place on the datafield

  The Tableau Conference 2017 is just around the corner, and I’m sure everyone attending already has an agenda on which speakers to follow and what talks to go to. TC17 speakers will share a lot of relevant info about the industry, the direction data analytics is heading towards and what features and updates are…Continue Reading “Talks you shouldn’t miss at TC17: Expert or beginner, analyst or scientist, storyteller or developer, everyone has a place on the datafield”

7 Things to look forward to at #data17. Get your geek on, the party’s about to start!

  This year marks the 10th anniversary of the Tableau Conference, which has already become a hugely popular gathering place for every data lover out there. According to the estimates, more than 15,000 people will be attending the TC17. If we compare it to around 200 visitors at the first Tableau Conference in Seattle back…Continue Reading “7 Things to look forward to at #data17. Get your geek on, the party’s about to start!”

Tableau Conference 2017: Stop by Cognetik’s booth to learn about two free products that save you time and make your life easier! Free demos at #456

    We’re thrilled to announce that part of Cognetik’s digital analytics ‘special forces’ team will be joining the analytics community at this year’s Tableau Conference, where we’ll be having our very own booth to meet with you. If you’re participating at TC17, come and meet with us at booth #456! We’d be thrilled to…Continue Reading “Tableau Conference 2017: Stop by Cognetik’s booth to learn about two free products that save you time and make your life easier! Free demos at #456”

First free Cloud-Data-to-Tableau connector: helping hundreds of companies, saving thousands of hours of work, importing millions of data streams. 4 Reasons why we’re offering it for free

    It’s been less than half a year since we launched the first FREE Cloud-Data-to-Tableau connector, and we’ve already helped hundreds of companies around the world ease the work of their analytics team.   Among many other things, it made importing Adobe Analytics to Tableau so much easier that we like to say we…Continue Reading “First free Cloud-Data-to-Tableau connector: helping hundreds of companies, saving thousands of hours of work, importing millions of data streams. 4 Reasons why we’re offering it for free”

What do Psychology and Digital Analytics have in common? More than you might think!

Starting a thought provoking video-series on the intersection of psychology and analytics. How do they work together? What’s the role of psychology in the relationships we develop with our clients? What role does psychology play in understanding user behavior as an analyst? How can we deal with our emotions and how to cope with both…Continue Reading “What do Psychology and Digital Analytics have in common? More than you might think!”

The four business models for the content industry and the KPIs you should never use

Last month we started a new series about content analytics. In the first article, ‘Social Media in the age of free, unlimited information. Do people really want to be lied to?’, I presented the reasoning behind companies’ and publications’ decisions to choose flawed KPIs to measure their achievements and to track their performance. This next…Continue Reading “The four business models for the content industry and the KPIs you should never use”