Ioana Rebeca Glitia 6:04 PM uploaded this image: Image uploaded from iOS According to a Google meta study, switching to their Data Driven Model lead to +5% more conversions at similar CPA (Google’s data driven model uses all your paths to calculate the actual impact of every click & attribute value accordingly. ) +5% is…Continue Reading “Live: Measurement Leads from FB, Google, YT Europe at ICEE Fest Day 1”

The Free Cognetik Cloud Connector Saves Time And Helps Marketers Uncover New Insights in Tableau

Our Cognetik “Plug & Play” Cloud Connector is now available for free, to the benefit of marketers and analysts worldwide!

– Marketers and analysts can now use our Cognetik Cloud Connector to get their Adobe Analytics, Facebook Ads, Facebook Pages, AdWords, Bing Ads, and Kochava data in Tableau.
– This is the only free connector of its kind, saving time & money for Tableau users worldwide   

Career in Analytics: Jobs in High-Demand, Lucrative and Vital to any Business Why choose this industry, research on salaries, what is the industry looking for? More resources: Digital Analytics Association #Measure channel on twitter #Measure Slack Channel Books: Web Analytics 2.0 by Avinash Kaushik Web Analytics Action Hero by Brent Dykes Analysis Exchange Follow industry…Continue Reading “Resources for the Grand Analytics Tour”

The Grand Analytics Tour in Romania: Raising a New Generation of Young Analysts

Today is an exciting day for us! Jenn Kunz and I just boarded our flights for Romania, home of the ‘other half’ of Cognetik. We’re thrilled and humbled to announce the start of our Grand Analytics Tour in Romania, a series of free public events in 3 major cities, meant to share the wisdom and…Continue Reading “The Grand Analytics Tour in Romania: Raising a New Generation of Young Analysts”

First look into the new Auto-Target, one of the most helpful features launched at the Adobe Summit

One of the most anticipated presentations at the Adobe Summit this year was the launch of Adobe’s  Auto-Target, a new automated personalization tool which uses machine learning to empower better A/B testing. Auto-Target, which is coming out this month, extends its capability beyond just personalized images, and offers custom variations of page content mix. You…Continue Reading “First look into the new Auto-Target, one of the most helpful features launched at the Adobe Summit”

Breaking News: The New DTM “Launch” Is Official!

  I know a lot of folks are eager to know what the new version of Launch (formerly known unofficially as “Reactor”) means for them. Adobe’s official news doesn’t hold a lot of tactical info, so we will update this post as information becomes more publicly available! (Hat tip to Randy Floyd for the pic).  Integrations in the…Continue Reading “Breaking News: The New DTM “Launch” Is Official!”

Excited about the next four days! Whoohooo, Adobe Summit, here we are!

I hate flying, but here I am, descending through some very turbulent air into Las Vegas. But I’m not feeling anxious at all. It’s not Xanax or alcohol. It’s the excitement I feel when I think of spending the week at this year’s Adobe Analytics Summit. Whoohoo! I’ve been working with Adobe Analytics since they…Continue Reading “Excited about the next four days! Whoohooo, Adobe Summit, here we are!”