A new solution for Google Tag Manager’s Scroll Depth Trigger, to solve variable height problems

  October last year, Google Tag Manager introduced a new trigger that would help analysts and engineers track the scroll depth, ‘a must do’ in multiple cases in digital analytics.   In this post, I am going to explain the pros and cons of the Built-In Scroll Depth Trigger in GTM (Google Tag Manager), and also talk about the solutions you can use for Scroll Depth analytics. Using the GTM Built-In Trigger – when you should use it and what are the limitations   When…Continue Reading “A new solution for Google Tag Manager’s Scroll Depth Trigger, to solve variable height problems”

Adobe DTM Launch: Improvements for Single Page Apps

It’s finally here! Adobe released the newest version of DTM, known as “Launch”. There are already some great resources out there going over some of the new features (presumably including plenty of “Launchey Launch” puns), which includes: Extensions/Integrations Better Environment Controls/Publishing Flow New, Streamlined Interface But there is one thing I’ve been far more excited about than any other: Single Page App compatibility. I’ve mentioned on my personal blog some of the problems the old DTM has had with Single Page Apps: Page Load Rules (PLRs) can’t fire later…Continue Reading “Adobe DTM Launch: Improvements for Single Page Apps”