Social media is one of the biggest game-changers for business in the past decade since it’s rapidly and irreversibly changing the way people interact with one another. If digital transformation is paramount for companies to stay in business, going social is paramount in order to live and be present, visible and relevant.   Penny Willson, Chief Marketing Officer at Hootsuite, shared part of her experience with social media and what it means for companies who actually implement social strategies.     “There is a widening…Continue Reading “The erosive power of Social Media: how it forever transformed the way we do business.
Penny Wilson, Hootsuite: “In 10 years, 40% of the Fortune 500 companies will no longer exist.””

Today is the first Adobe Summit day and it started with a wild keynote. Full coverage to follow, but until then, we’re still energized about what happened yesterday at the UnSummit, where 12 speakers talked about new powerful ideas and tools, including new launches for the analytics industry.   Our CEO & Co-Founder, Daniel Herdean, and our Chief Data Engineer & Co-Founder, Matt Alexander, spoke about Combining Multiple Sources to Tell the Whole Story and Simplifying Mobile Analytics Implementations With A Central Data Layer.  …Continue Reading “Day 1 Recap at Adobe Summit: The Cognetik team had a great time at the UnSummit in Vegas”

  Everything we do in life is determined by emotions. In spite of our best attempts to suppress them, we live in a world driven by emotions, which affect the way we behave, the way we live, the way we love and even the way we lead. But what is emotion if not a data source?   What if we could use the same reasoning we use when spending countless hours segmenting data to make it more meaningful and targetable to our own emotions, to…Continue Reading “Courage in the face of emotions: what is emotion if not a data source?”

  Generally, when we think about analytics, we see numbers, KPIs, endless rows of data, structured or unstructured, the excruciating pain of figuring out how to import everything and organize it. But we sometimes forget that everything starts from the foundation.   Being an analyst resembles Maslow’s Pyramid of needs, a motivational theory in psychology comprising a five tier model of human needs, often depicted as hierarchical levels within a pyramid.   Of course, for analysts, the levels are not the classical ones, we have…Continue Reading “Analytics Training Grounds. The most important part of an analyst’s job is asking the right questions. “Before you step into a meeting with a client, you must already have the plan in mind””

Tableau CEO Adam Selipsky and a few other data leaders “busted” five different myths in the analytics world that people take for granted, but are, in fact, wrong.   “Myths are often used to explain the unexplainable. What fascinates me about myths is how they were used to influence people’s beliefs and actions. It was not always benign. The impact of myths did not end in the ancient times. we still create myths today, in the community of data”, said Adam Selipsky.   Myth number…Continue Reading “5 Data myths busted at the Tableau Conference 2017. Where do analysts get it wrong?”

  We’re already at Day 2 of the TC17, and we must say: Day 1 was a resounding success. Data people showed up by the thousands and we could see the excitement on their faces. There was a line in front of every booth, people showed a lot of interest in products and services data analytics companies presented.   A DJ kept everyone awake, while we had food for the ages and enjoyed ourselves talking to people for three hours. We were extremely happy to…Continue Reading “Day 1 at the Tableau Conference 2017: Data hive people showed up by the thousands, lined up in front of the booths and had a great time. Quote of the day: It’s exciting to collect data, but sometimes it tells you what you don’t want to know”

  This is the first episode of a video series talking about psychology and analytics. In this video, we’re going to cover everything about emotional intelligence, the new buzzword that’s on everyone’s mind. What is emotional intelligence, how can it help you be a better analyst and how you can profit from it, with real life examples.     Read here the full transcript of the video:   Hello everyone, this is Jon, and welcome back to the Cognetik Blog.   Today is the first…Continue Reading “Episode 1. Understanding emotional intelligence: How can it help you become a better analyst?”

This week marks the 10 year anniversary for Twitter’s hashtag, one of the most recognizable symbols in the world. The hashtag came into existence in 2007, with a tweet by Chris Messina, a web marketing specialist,  and eventually caught on across the platform. Twitter is celebrating the milestone with a special hashtag, #Hashtag10. The company’s co-founder, Biz Stone, wrote about the hashtag’s origins and where it was originally mentioned. According to Twitter, a hashtag—written with a # symbol—is used to index keywords or topics on…Continue Reading “10 years of social media data-feast for marketers, advertisers and analysts, under a friendly sign. It all started when a digital marketing specialist had a wild idea. Happy birthday, hashtag! #Hashtag10”

Dear dashboard obsessors, I am concerned about your zeal and overall passion for the tools we call dashboards. Let me start by saying that I am not down on dashboards, I make dashboards all the time. I believe dashboards are an integral piece to the process of gaining insights from the data we collect. But I also believe that dashboards are not the only tool necessary for gathering insights from our data. My concern is we do not agree on this point. As I hear you talk about…Continue Reading “A Letter to Dashboard Addicts”

Starting a thought provoking video-series on the intersection of psychology and analytics. How do they work together? What’s the role of psychology in the relationships we develop with our clients? What role does psychology play in understanding user behavior as an analyst? How can we deal with our emotions and how to cope with both success and failure? Read the transcript:  Hey everyone! My name is Jon and welcome to the Cognetik Blog! Today I have something really exciting to talk to you about. I…Continue Reading “What do Psychology and Digital Analytics have in common? More than you might think!”