Dear dashboard obsessors, I am concerned about your zeal and overall passion for the tools we call dashboards. Let me start by saying that I am not down on dashboards, I make dashboards all the time. I believe dashboards are an integral piece to the process of gaining insights from the data we collect. But I…Continue Reading “A Letter to Dashboard Addicts”
Starting a thought provoking video-series on the intersection of psychology and analytics. How do they work together? What’s the role of psychology in the relationships we develop with our clients? What role does psychology play in understanding user behavior as an analyst? How can we deal with our emotions and how to cope with both…Continue Reading “What do Psychology and Digital Analytics have in common? More than you might think!”
Back in 2007, I decided to change my path, leaving behind a successful career in TV as a producer. I was able to use my project management experience as the entry point to digital marketing and analytics. I also joined Market Motive, in a crash course to learn about marketing online, and obtained their “Master…Continue Reading “Lights, data, action! What do TV Production & Analytics have in common?”
Today America is celebrating its 242nd birthday, marking just as many years since the Declaration of Independence was signed back in 1776 by the founding fathers of our nation. Although its memory is kept vivid in our minds by the annual Holiday, today the Fourth of July means a lot more than independence. It is…Continue Reading “Making data fun on the Fourth of July: 150 million hot dogs eager to be eaten, $7.2 billion waiting to be spent and 270 million pounds of fireworks ticking in boxes”
Project management scares many analytics consultants. Through my career I’ve seen fewer and fewer subject matter experts with project management skills. Yet, it is critical to any analytics initiative success. In this blog, I will offer some ideas and hope to start a conversation around this subject. On a high level, there are two main…Continue Reading “Project management in analytics: No matter how scary, it’s critical to any analytics initiative success”
Last month we started a new series about content analytics. In the first article, ‘Social Media in the age of free, unlimited information. Do people really want to be lied to?’, I presented the reasoning behind companies’ and publications’ decisions to choose flawed KPIs to measure their achievements and to track their performance. This next…Continue Reading “The four business models for the content industry and the KPIs you should never use”
Our Cognetik “Plug & Play” Cloud Connector is now available for free, to the benefit of marketers and analysts worldwide!
– Marketers and analysts can now use our Cognetik Cloud Connector to get their Adobe Analytics, Facebook Ads, Facebook Pages, AdWords, Bing Ads, and Kochava data in Tableau.
– This is the only free connector of its kind, saving time & money for Tableau users worldwide
Do people want to be lied to? Why can’t they help uncovering the truth behind an informational gap, in an age where information is unlimited and free? Information is everywhere. Information is free. We’re used to getting it all in one place, getting it all in exchange for nothing and we, most often than…Continue Reading “Social media in the age of free, unlimited information. Do people really want to be lied to?”
The Atlanta metro area will soon swell to 6 million people and we are at the top of many lists, including: Top Cities for Millennials (#2) Best Cities for Web Developers (#1), and Nerdiest Cities in America (#1) Forbes noted last month that Atlanta is the Number 3 U.S. city poised to become a Tech…Continue Reading “Analytics Rise Up: One of the best cities in the US for data analysts”
As analysts or marketers, we have so many balls we are already juggling, that it can be difficult to make sure that any number of executives are kept up to date on how the certain elements of the business are performing. Granted, we should have dashboards for this exact purpose! But when a new campaign…Continue Reading “Create Comparisons Right in Adobe Analysis Workspace”