Project management in analytics: No matter how scary, it’s critical to any analytics initiative success

Project management scares many analytics consultants. Through my career I’ve seen fewer and fewer subject matter experts with project management skills. Yet, it is critical to any analytics initiative success. In this blog, I will offer some ideas and hope to start a conversation around this subject. On a high level, there are two main…Continue Reading “Project management in analytics: No matter how scary, it’s critical to any analytics initiative success”

The four business models for the content industry and the KPIs you should never use

Last month we started a new series about content analytics. In the first article, ‘Social Media in the age of free, unlimited information. Do people really want to be lied to?’, I presented the reasoning behind companies’ and publications’ decisions to choose flawed KPIs to measure their achievements and to track their performance. This next…Continue Reading “The four business models for the content industry and the KPIs you should never use”

The Free Cognetik Cloud Connector Saves Time And Helps Marketers Uncover New Insights in Tableau

Our Cognetik “Plug & Play” Cloud Connector is now available for free, to the benefit of marketers and analysts worldwide!

– Marketers and analysts can now use our Cognetik Cloud Connector to get their Adobe Analytics, Facebook Ads, Facebook Pages, AdWords, Bing Ads, and Kochava data in Tableau.
– This is the only free connector of its kind, saving time & money for Tableau users worldwide   

Social media in the age of free, unlimited information. Do people really want to be lied to?

  Do people want to be lied to? Why can’t they help uncovering the truth behind an informational gap, in an age where information is unlimited and free? Information is everywhere. Information is free. We’re used to getting it all in one place, getting it all in exchange for nothing and we, most often than…Continue Reading “Social media in the age of free, unlimited information. Do people really want to be lied to?”

Analytics Rise Up: One of the best cities in the US for data analysts

The Atlanta metro area will soon swell to 6 million people and we are at the top of many lists, including:        Top Cities for Millennials (#2)        Best Cities for Web Developers (#1), and        Nerdiest Cities in America (#1) Forbes noted last month that Atlanta is the Number 3 U.S. city poised to become a Tech…Continue Reading “Analytics Rise Up: One of the best cities in the US for data analysts”

A Glimpse Into The Future Of Analytics: Same Game, Better Tools

Inventing A Hand-Built Type of Wheel?

Ten years ago, I joined a then-cutting edge marketing strategy boutique consultancy. Staffed with former elite business school and strategy consulting firm grads, I was hired as the interactive thought leader and tapped to start the ROMI (Return on Marketing Investment) practice.

Hello, world!

We are now blogging. Our desire to share with our professional community is finally greater than our shyness.  So here we are.  We will share how-to’s, guides, perspectives, and anything else we believe our analytics community will benefit from.  Before we swing open the gates, I wanted to share few words about who we are. We…Continue Reading “Hello, world!”