5 Data myths busted at the Tableau Conference 2017. Where do analysts get it wrong?

  Tableau CEO Adam Selipsky and a few other data leaders “busted” five different myths in the analytics world that people take for granted, but are, in fact, wrong.   “Myths are often used to explain the unexplainable. What fascinates me about myths is how they were used to influence people’s beliefs and actions. It…Continue Reading “5 Data myths busted at the Tableau Conference 2017. Where do analysts get it wrong?”

Day 1 at the Tableau Conference 2017: Data hive people showed up by the thousands, lined up in front of the booths and had a great time. Quote of the day: It’s exciting to collect data, but sometimes it tells you what you don’t want to know

    We’re already at Day 2 of the TC17, and we must say: Day 1 was a resounding success. Data people showed up by the thousands and we could see the excitement on their faces. There was a line in front of every booth, people showed a lot of interest in products and services…Continue Reading “Day 1 at the Tableau Conference 2017: Data hive people showed up by the thousands, lined up in front of the booths and had a great time. Quote of the day: It’s exciting to collect data, but sometimes it tells you what you don’t want to know”

Episode 1. Understanding emotional intelligence: How can it help you become a better analyst?

  This is the first episode of a video series talking about psychology and analytics. In this video, we’re going to cover everything about emotional intelligence, the new buzzword that’s on everyone’s mind. What is emotional intelligence, how can it help you be a better analyst and how you can profit from it, with real…Continue Reading “Episode 1. Understanding emotional intelligence: How can it help you become a better analyst?”

10 years of social media data-feast for marketers, advertisers and analysts, under a friendly sign. It all started when a digital marketing specialist had a wild idea. Happy birthday, hashtag! #Hashtag10

This week marks the 10 year anniversary for Twitter’s hashtag, one of the most recognizable symbols in the world. The hashtag came into existence in 2007, with a tweet by Chris Messina, a web marketing specialist,  and eventually caught on across the platform. Twitter is celebrating the milestone with a special hashtag, #Hashtag10. The company’s…Continue Reading “10 years of social media data-feast for marketers, advertisers and analysts, under a friendly sign. It all started when a digital marketing specialist had a wild idea. Happy birthday, hashtag! #Hashtag10”

What do Psychology and Digital Analytics have in common? More than you might think!

Starting a thought provoking video-series on the intersection of psychology and analytics. How do they work together? What’s the role of psychology in the relationships we develop with our clients? What role does psychology play in understanding user behavior as an analyst? How can we deal with our emotions and how to cope with both…Continue Reading “What do Psychology and Digital Analytics have in common? More than you might think!”

Lights, data, action! What do TV Production & Analytics have in common?

Back in 2007, I decided to change my path, leaving behind a successful career in TV as a producer. I was able to use my project management experience as the entry point to digital marketing and analytics. I also joined Market Motive, in a crash course to learn about marketing online, and obtained their “Master…Continue Reading “Lights, data, action! What do TV Production & Analytics have in common?”

Making data fun on the Fourth of July: 150 million hot dogs eager to be eaten, $7.2 billion waiting to be spent and 270 million pounds of fireworks ticking in boxes

Today America is celebrating its 242nd birthday, marking just as many years since the Declaration of Independence was signed back in 1776 by the founding fathers of our nation. Although its memory is kept vivid in our minds by the annual Holiday, today the Fourth of July means a lot more than independence. It is…Continue Reading “Making data fun on the Fourth of July: 150 million hot dogs eager to be eaten, $7.2 billion waiting to be spent and 270 million pounds of fireworks ticking in boxes”

Project management in analytics: No matter how scary, it’s critical to any analytics initiative success

Project management scares many analytics consultants. Through my career I’ve seen fewer and fewer subject matter experts with project management skills. Yet, it is critical to any analytics initiative success. In this blog, I will offer some ideas and hope to start a conversation around this subject. On a high level, there are two main…Continue Reading “Project management in analytics: No matter how scary, it’s critical to any analytics initiative success”

The four business models for the content industry and the KPIs you should never use

Last month we started a new series about content analytics. In the first article, ‘Social Media in the age of free, unlimited information. Do people really want to be lied to?’, I presented the reasoning behind companies’ and publications’ decisions to choose flawed KPIs to measure their achievements and to track their performance. This next…Continue Reading “The four business models for the content industry and the KPIs you should never use”