Career in Analytics: Jobs in High-Demand, Lucrative and Vital to any Business Why choose this industry, research on salaries, what is the industry looking for? More resources: Digital Analytics Association #Measure channel on twitter #Measure Slack Channel Books: Web Analytics 2.0 by Avinash Kaushik Web Analytics Action Hero by Brent Dykes Analysis Exchange Follow industry…Continue Reading “Resources for the Grand Analytics Tour”

The Grand Analytics Tour in Romania: Raising a New Generation of Young Analysts

Today is an exciting day for us! Jenn Kunz and I just boarded our flights for Romania, home of the ‘other half’ of Cognetik. We’re thrilled and humbled to announce the start of our Grand Analytics Tour in Romania, a series of free public events in 3 major cities, meant to share the wisdom and…Continue Reading “The Grand Analytics Tour in Romania: Raising a New Generation of Young Analysts”

Analytics Rise Up: One of the best cities in the US for data analysts

The Atlanta metro area will soon swell to 6 million people and we are at the top of many lists, including:        Top Cities for Millennials (#2)        Best Cities for Web Developers (#1), and        Nerdiest Cities in America (#1) Forbes noted last month that Atlanta is the Number 3 U.S. city poised to become a Tech…Continue Reading “Analytics Rise Up: One of the best cities in the US for data analysts”

Google Analytics vs BigQuery: What is the better tool for my data? Advantages and downsides of each solution

One of the biggest downsides of using only Google Analytics to track your data for high-traffic websites is the automated sampling, where results are no longer fully-relevant for the entire data-set, but rather for a small portion of your audience. As a result, you have less accurate data and you cannot benefit from the full…Continue Reading “Google Analytics vs BigQuery: What is the better tool for my data? Advantages and downsides of each solution”

A practical guide to improving your emotional intelligence and the way you do business

Last week I attended the Adobe UnSummit and heard a talk from Michael Helbling that caught my attention. Michael didn’t talk about some new analytics tool, he didn’t even talk about technology, he talked about people. As I’ve reflected on this talk more, I realized that so much of the content we produce in the…Continue Reading “A practical guide to improving your emotional intelligence and the way you do business”

A special kind of relationship and the cool things they do together, starring Adobe Analytics, R and Catalyst

One of the sessions I attended at the Adobe Summit was titled “Advanced analysis with Adobe Analytics and R” and put on by Jessica Langford, Trevor Paulsen, and Randy Zwitch. In this session Randy and Jessica went through a few demos of how they use R and Adobe Analytics in some unique ways. I’ll outline…Continue Reading “A special kind of relationship and the cool things they do together, starring Adobe Analytics, R and Catalyst”

First look into the new Auto-Target, one of the most helpful features launched at the Adobe Summit

One of the most anticipated presentations at the Adobe Summit this year was the launch of Adobe’s  Auto-Target, a new automated personalization tool which uses machine learning to empower better A/B testing. Auto-Target, which is coming out this month, extends its capability beyond just personalized images, and offers custom variations of page content mix. You…Continue Reading “First look into the new Auto-Target, one of the most helpful features launched at the Adobe Summit”

A cure for the pain: How to automate importing Adobe Analytics data into Tableau

Are you a fan of Tableau? How about Adobe Analytics? Both? Chances are you have interacted with both tools, which means you have also likely tried to figure out how to get Adobe data into Tableau. If you have faced challenges trying to get Adobe Analytics data into Tableau, this article is for you! If…Continue Reading “A cure for the pain: How to automate importing Adobe Analytics data into Tableau”