Today is the first Adobe Summit day and it started with a wild keynote. Full coverage to follow, but until then, we’re still energized about what happened yesterday at the UnSummit, where 12 speakers talked about new powerful ideas and tools, including new launches for the analytics industry.   Our CEO & Co-Founder, Daniel Herdean, and our Chief Data Engineer & Co-Founder, Matt Alexander, spoke about Combining Multiple Sources to Tell the Whole Story and Simplifying Mobile Analytics Implementations With A Central Data Layer.  …Continue Reading “Day 1 Recap at Adobe Summit: The Cognetik team had a great time at the UnSummit in Vegas”

    This is the first completely free solution to migrate clickstream and marketing data to data warehouses such as Snowflake, Teradata, Postgres, Microsoft SQL Server, as well as Amazon Redshift, MySQL and Google BigQuery. Read below for additional features you can test with Data Streams by Cognetik Thousands of analysts already use it, sign up here to try it out yourself. Data Streams, one of our two free products, got an important update today: analysts, BI practitioners, and marketers can now migrate analytics and marketing…Continue Reading “Data Streams by Cognetik now supports Snowflake, Teradata, PostgreSQL, and Microsoft SQL Server”

  Thousands of fellow analysts and data people are joining Vegas to share powerful insights and case studies about their work with the Adobe Product Suite, as well as different implementations in their companies.   Starting Monday, analysts and marketers from all over the world will take over the Convention Centers at the Palazzo and the Venetian in Vegas, and hundreds of people from our wonderful community will start to energize the place.   Whether you’re going to attend the Adobe Summit, or you just…Continue Reading “Twitter handles to follow from the Adobe Summit 2018 – Here’s how not to miss an update from one of the biggest data events of the year”

Part of the Cognetik team just landed in Vegas for the Adobe Summit. Hurray! First stop: UnSummit, where our very own Daniel Herdean and Matt Alexander will share powerful insights

  Part of the Cognetik team just landed in Vegas for the Adobe Summit. During our flight, we’ve heard at least half a dozen excited people across the plane talking about the Adobe Summit. They were talking about what sessions they wanted to attend, which tools they hoped will get updates, about their companies, almost battling each other over who works in the coolest place.   We were both impressed and grateful to be part of this community, where young professionals and veterans in analytics…Continue Reading “Part of the Cognetik team just landed in Vegas for the Adobe Summit. Hurray! First stop: UnSummit, where our very own Daniel Herdean and Matt Alexander will share powerful insights”

  Adobe Summit 2018 will bring more than 530 speakers on the stage, who will take part in over 320 sessions across the 5-days event. Safe to say that the event will be massive, right?   Besides Adobe, this year’s event will boast speakers from Facebook, Coca-Cola, Twitter, LinkedIn, NFL as well as people from other companies doing an amazing job using the Adobe product suite.   Visit our Adobe Summit Page for the most comprehensive coverage on what’s coming out of this year’s Adobe…Continue Reading “Adobe Summit 2018 – Who’s expected to rock the stage in Vegas: from Sir Richard Branson, to industry thought leaders and comedian Leslie Jones”

Cambridge Analytica. A name that emerged from virtual anonymity and became a trojan horse for Facebook. At least for now.   A small digital company specialized in profiling potential voters for candidates managed to be the epicenter of the biggest scandal in Facebook’s recent history. CA harvested data from the private Facebook profiles of around 50 million users without their consent, making it one of the biggest data breaches in the social network’s history.   Empowered by the data they’ve collected, Cambridge Analytica was able…Continue Reading “Cambridge Analytica: A trojan horse for Facebook and the best example of how illegally harvesting and using private data can always backfire”

A new solution for Google Tag Manager’s Scroll Depth Trigger, to solve variable height problems

  October last year, Google Tag Manager introduced a new trigger that would help analysts and engineers track the scroll depth, ‘a must do’ in multiple cases in digital analytics.   In this post, I am going to explain the pros and cons of the Built-In Scroll Depth Trigger in GTM (Google Tag Manager), and also talk about the solutions you can use for Scroll Depth analytics. Using the GTM Built-In Trigger – when you should use it and what are the limitations   When…Continue Reading “A new solution for Google Tag Manager’s Scroll Depth Trigger, to solve variable height problems”

  Year after year, analysts know that when spring comes, Adobe Summit is there to greet it.   This year makes no exception, and the Cognetik team is thrilled to be in Vegas once more, at ground zero of one of the biggest events of 2018 in analytics.   This year we’re proud to announce that we’re among the sponsors of the event, which means we have our own booth where we can meet you all in person.   From Monday to Thursday, the Cognetik…Continue Reading “Adobe Summit, here we come! Don’t miss our demos, cool swag and raffle to win a pair of Bose SoundSport at Booth #957-J”

  Google released new features for one of the most popular reporting platforms in the world, introducing a more powerful way to organize and manage access the Analytics accounts: user groups inside Google Analytics, plus enforceable user policies.   By adding the new features, Google aims at increasing website owners’ ability to manage more closely who is accessing the data. The new release also works as an extension of last year’s launches, amplifying their utility.   From now on, analysts will be able to create…Continue Reading “Google Analytics added new features for better user management”

  It’s been more than a year since we started talking about Google’s transition to a mobile-first index, and we finally caught up with the future: Google announced that starting July 2018, page speed will be a ranking factor for mobile searches.   Google wants to make sure that users are able to find the answers to their questions as fast as possible, considering that studies ended up time after time to the same conclusion: when it comes to page loading speed, size (in…seconds?) really…Continue Reading “Mobile-first index is just around the corner. Google announced the official release date for page-speed based mobile ranking”