Last month we started a new series about content analytics. In the first article, ‘Social Media in the age of free, unlimited information. Do people really want to be lied to?’, I presented the reasoning behind companies’ and publications’ decisions to choose flawed KPIs to measure their achievements and to track their performance. This next…Continue Reading “The four business models for the content industry and the KPIs you should never use”
Our Cognetik “Plug & Play” Cloud Connector is now available for free, to the benefit of marketers and analysts worldwide!
– Marketers and analysts can now use our Cognetik Cloud Connector to get their Adobe Analytics, Facebook Ads, Facebook Pages, AdWords, Bing Ads, and Kochava data in Tableau.
– This is the only free connector of its kind, saving time & money for Tableau users worldwide
I’ve enjoyed a rich career in the digital analytics industry for just under a decade and I am excited to have joined Cognetik as the Executive Director of Client Success. During my career in Analytics, I had the opportunity to lead amazing teams in midsize to enterprise-size implementations, analyses, data visualization and optimizations. I also…Continue Reading “The four questions to ask before starting an analytics initiative”
Do people want to be lied to? Why can’t they help uncovering the truth behind an informational gap, in an age where information is unlimited and free? Information is everywhere. Information is free. We’re used to getting it all in one place, getting it all in exchange for nothing and we, most often than…Continue Reading “Social media in the age of free, unlimited information. Do people really want to be lied to?”
Using segments is one of the most crucial tools in doing analysis. I’m sure many analysts started on the road to analysis with simple reports in Google Analytics and got themselves in trouble using segments in a faulty way. It even happens on occasion to the best Sr. Analysts. Let’s consider the experience of a…Continue Reading “The adventures of a junior analyst in the realm of segments”
Career in Analytics: Jobs in High-Demand, Lucrative and Vital to any Business Why choose this industry, research on salaries, what is the industry looking for? More resources: Digital Analytics Association #Measure channel on twitter #Measure Slack Channel Books: Web Analytics 2.0 by Avinash Kaushik Web Analytics Action Hero by Brent Dykes Analysis Exchange Follow industry…Continue Reading “Resources for the Grand Analytics Tour”
Today is an exciting day for us! Jenn Kunz and I just boarded our flights for Romania, home of the ‘other half’ of Cognetik. We’re thrilled and humbled to announce the start of our Grand Analytics Tour in Romania, a series of free public events in 3 major cities, meant to share the wisdom and…Continue Reading “The Grand Analytics Tour in Romania: Raising a New Generation of Young Analysts”